Anil Ambani Essay

Anil Dhirubhai Ambani – a Bachelor in Science from the University of Bombay (Now, University of Mumbai) and Masters in Business Administration from the Wharton School at the University of Pennsylvania was born on June 4, 1959; is the second and the youngest son of Dhirubhai Ambani a famous Indian Business Tycoon. His mother is Kokilaben Ambani; he is married to Tina Ambani who is an Indian Actress and has two sons Jai Anmol and Jai Anshul.He joined Reliance in 1983 as a co-chief executive officer and before the split in Reliance group; he was Vice-Chairman and Managing Director in Reliance Industries Limited (RIL). After the split of Reliance he incorporated Anil Dhirubhai Ambani Group (ADAG), of which he is the Chairman and includes companies like Reliance Communication, Reliance Capital, Reliance Energy, Reliance Natural Resources Ltd. He is a man of courage and conviction; he believed; â€Å"It is hope in this wider sense which enabled my father to build, from scratch, one of India's largest modern enterprises.His was an undertaking powered by hard work, initiative, self-belief but, above all else, the capacity, as he would often say, â€Å"to dream with your eyes wide open†. He is the President of the Dhirubhai Ambani Institute of Information and Communication Technology, Gandhinagar; and a member of Wharton Board of Overseers; The Wharton School, USA; Board of Governors, Indian Institute of Management (IIM), Ahmedabad; Board of Governors, Indian Institute of Technology (IIT), Kanpur; Executive Board, Indian School of Business (ISB), Hyderabad.He raised $ 3 billion from the highly anticipated Initial Public Offering of Reliance Power in less than 15 months, which is the biggest in Indian history. As of October 6, 2007, his total net worth is US$ 42billion and his personal stake in Reliance Communication is 66%. Forbes magazine listed his as the sixth richest man in the world after his brother Mukesh Ambani. Since his wealth tripled in only on e year in percentage terms he was the world's fastest-growing multi-billion-dollar individual.And his success mantra is, â€Å"I think you have to work with people, and when I talk about managing relationships, don't think the derogatory †managed relationships†. It is a question of sharing emotion and feelings. The common denominator of everything can't be money, and it should not be money†. He was awarded several awards and recognitions like: – o â€Å"Businessman of the Year 1997† by Business India. o â€Å"MTV Youth Icon of the Year† in September 2003. o â€Å"CEO of the Year 2004† in the Platts Global Energy Awards. o â€Å"The Entrepreneur of the Decade Award† by the Bombay Management Association. â€Å"Businessman of the Year 2006† by The Times of India. o â€Å"Best Role Model† in the pool conducted by India Today Magazine in August 2006. o â€Å"First Wharton Indian Alumni Award† by the Wharton India Economic Forum (WIEF). o â€Å"Leaders of the millennium in Business and Finance† by Asiaweek Magazine. Rupal Jain, Lecturer, Atharva Institute of Management Studies (Mumbai), and I can be reached at  [email  protected] com Article Source:  http://EzineArticles. com/? expert=Rupal_Jain Article Source: http://EzineArticles. com/1331114

Was the Great Depression the main reason why the Nazi Party grew between 1929 and 1932?

In my opinion, I believe that the Great Depression was the most significant factor towards the growth of the Nazi Party as this was the time when the Nazi Party grew rapidly from only 12 seats in May 1928 to 107 in September 1930 and became the second largest party in Germany, following after the KPD. This was down to the economic crisis in the aftermath of the Wall Street Crash, which weakened the Weimar Republic by discrediting its policies, consequently making the democratic politics less popular.The government seemed powerless to stop the depression, especially because Stresemann, an influential democratic politician, had died in October 1929. The government knew that they couldn’t print any more money due to the hyperinflation back in 1923 so Chancellors, Muller and Bruning, raised taxes, cut wages and reduced unemployment benefit. However this resulted in the unemployment rate continuing to rise to 6 million by early 1933.The German economy was extremely vulnerable at th is point, as they had lost their short-term foreign loans so beggars, bootlace sellers and match sellers preoccupied the streets of Berlin and the government became the ‘scapegoat’ for these economic disasters. There was now less support for the Weimar Republic than ever before and middle class democratic parties associated with the Republic declined and people turned to extremist alternatives such as the Nazis, which led to a rapid increase in votes. Therefore, it is clear to see that the Great Depression was the main reason why the Nazi Party grew between 1929 and 1932.Furthermore, Nazi Propaganda is less important than the Great Depression towards the growth of the Party but also had a large part to play as Goebbels’s propaganda techniques marked a new approach in electioneering. The Nazis used ‘up to date’ technology such as loudspeakers, which were placed in every workplace and public area to ensure that everyone heard the Nazi’s views an d cheap radios made sure the Nazis could gain votes from distant areas such as East Prussia without even having to travel there.They also began to use modern vehicles like cars and aeroplanes, not only for the practical purpose of transporting Hitler quickly between places, but also to project a contemporary statesman-like image. This form of propaganda was particularly used in the Presidential campaign of 1932 where Hitler came second after the re-elected Hindenburg. The Nazis also showed their mastery of propaganda by using mass rallies to create an atmosphere so emotional that all members of the audience would have to give in to them.These concert-like events included uniforms, torches, music and flags to intensify the effect. One of the Nazis most well known methods of propaganda was their slogans, both vague and direct, for example, â€Å"to make Germany great again† which appealed to everyone and anyone or â€Å"blood and soil† which was directed purposely at far mers, persuading them that the Nazis really cared for them and would try their hardest to improve their facilities.Ultimately, Nazi Propaganda was necessary for the acquisition of power by Hitler and the growth of the Party, however by itself it was not enough in view of the Nazi Party’s failure to achieve and absolute majority. In addition, the Sturmabteilung, otherwise known as the SA, storm troopers of brown shirts, were also of crucial importance to the increase in Nazi votes as they were used at mass rallies to provide an image of strength to attract anti-communists voters and at the same time, intimidated political opposition and even the government as they held a well deserved reputation for thuggery.By 1932 the SA had become a large force of 300,000 and by early 1933 the only alternative to Nazi-inspired civil war appeared to be Hitler becoming Chancellor. Therefore, the SA was one of the main reasons for the growth of the Nazi Party, although it was not the most impo rtant. Finally, the growth of the Nazi party would have never happened without the vital role played by the fear of Communism.Ordinary Germans, particularly businessmen and farmers, were frightened of the Communists taking over in their own country. Communists didn't believe in religion, so this worried churchgoers too. From the start, Hitler said he would fight Communism and he sent his own private army, the SA, to fight with Communists hence by 1932, persistent street violence between the extremists of left and right was taking hold in cities and in the month of July 1932 alone, 86 people were killed as a result of these political fights.Hitler gained much support from the middle and upper classes, which included businessmen, landowners, and factory owners and so on because he promised to deal with the Communist threat. Therefore, it is clear to see that this factor played a major role in the Nazi Party’s growth however, in my opinion, it is the least important out of the f our factors that I have stated. In conclusion, none of these factors can be viewed in isolation and the Nazi Party wouldn’t have grown as much as it did without the combination of all of these factors as they link together.In many ways, although the Great Depression is the most important factor, the growth of the Nazis would never have happened without the other three factors, especially the use of Goebbels’s propaganda techniques, as these aided the Nazis into becoming better known so people could turn to them as extremist alternatives to the middle class democratic parties associated with the Weimar Republic after the Depression.Also, without the help of the SA and the fear of communism, the German population may have turned to other parties instead of the Nazis. Another link is that the fear of communism helped set up the importance of the SA as their violent actions towards the communists showed their strength to appeal to anti-communist voters and began to intimid ate the Nazi’s challengers. Therefore, ultimately all the reasons are closely connected and without each other, thing may have turned out very differently for Adolf Hitler and the Nazi Party.

Realism in Sweat Essay

In Zora Neale Hurston’s short story â€Å"Sweat† the author uses rhythm and repetition to shape her theme of survival and empowerment by simulating labored and conscious footsteps, rhythmic pounding of sledge hammers along a chain gang, and the loud beats of an anxious and overworked heart. This rhythm and repetition builds tension as Delia, the protagonist, finds within herself the strength necessary to survive and overcome the abuse with which she lives, and eventually conquering her abusive husband, Sykes, by allowing a snake’s venom to take over his blood stream, killing him. The rhythm and repetition found in the short story â€Å"Sweat† simulate the echoes of someone repeating to herself the motivational words necessary to her survival. It is the author’s use of rhythm and repetition that create detailed characters, plausible events, and the comprehensive and complex detail of banal activities of everyday life representative of realism in literature. In â€Å"Sweat,† Hurston tells the story of Delia, a middle-aged, black woman who works very hard washing clothes for white people to support her cheating, unemployed husband, Sykes, who continually berates her during bouts of physical abuse. Hurston uses accents in her rhythm to accurately and realistically simulate the sounds and actions of a washer woman bringing to life the torturous and necessary day to day activities of Delia. According to Kennedy, readers â€Å"favor a stressed syllable with a little more breath and emphasis† (429), and the author uses this technique to simulate in detail Delia’s mind and heart. True to the realism movement, Delia describes her life as, â€Å"Work and sweat, cry and sweat, pray and sweat† (233), as she works to grow beyond the poverty of her past. In reading this, one can hear Delia’s feet drag and pound, drag and pound, drag and pound. The author’s attention to detail allows the reader to hear and feel both rhythm and repetition with these phrases consisting of three words, each word being one syllable, and each phrase ending with, â€Å"and sweat. It is both the fact that Delia speaks to herself, as well as the words she uses, that inform the reader that Delia is pushing herself through the plausible life of a post Civil War washer woman in hopes for something better, and at the same time fighting for her survival. With the words â€Å"work† and â€Å"pray† the reader learns that the story’s protagonist is fighting for survival, hoping for survival, and begging her God for the assistance necessary for her survival . Delia’s life is one of begrudging hard work necessary for survival. When reading Delia’s words to her selfish husband, â€Å"Sweat, sweat, sweat† (233), the reader pictures the swinging sledgehammer of a southern slave sweating through life as he works endlessly in the heat of the sun. It is the rhythm of her words that allows the reader to envision an enslaved man swing the hammer back, up and over his head, and then come crashing down as the business end of the heavy tool connects with the rock at the very instant the reader hears Delia say, â€Å"Sweat. Despite the abolition of slavery, Delia’s life is one of servitude. Her master is Sykes. Her sledge hammer is â€Å"her knotty, muscled limbs, her harsh knuckly hands† (234). The reader feels the anxious dread of Delia as she works day in and day out at a hideous, painstaking job in order to earn the money necessary to feed herself and her husband, as she knows that the reality of her life is that she is the only person on whom she can depend to prevent her from becomin g homeless and/or dying from starvation. One begins to wonder how Delia survives the torment and abuse she receives from her husband, but she does. Delia accepts the abuse, and it strengthens her. The reader can feel and hear the rhythmic, â€Å"duh DUM, duh DUM, duh DUM,† pattern of Delia’s heart beat stronger and stronger in the author’s words, â€Å"Her tears, her sweat, her blood† (234). Her heart is tired. Her heart is overworked. Delia knows this. She feels this. She wants it to end. She works hard, and like other muscles, her heart gets stronger as it works. Delia continues to work her mind and body as endures the long, hard hours of work, as well as the physical and mental abuse of her husband. She will not succumb to the endless pain and suffering. The reader knows she is fighting in that she cries and works. One who is going to give into difficulty does not continue to work. Instead a person who wishes to give in lies down to die. Delia wants to survive. She fights for her survival everyday as she works, bleeds, cries, prays, and sweats. It is this drive to overcome that motivates Delia to continue existing in a Hell she hopes to someday escape. Hurston uses rhythm and repetition to create realistic details of the life of Delia as she shapes the theme of empowerment and survival in her short story â€Å"Sweat. † The author describes in detail the back breaking day to day reality of a Post Civil War woman as she strives with every ounce of her being to overcome the poverty of her past, and escape the bonds of slavery held by her husband.

DESCRIPTION Essay Example | Topics and Well Written Essays - 250 words

DESCRIPTION - Essay Example A court case is similar to a battlefront with lawyers on the frontline of the battle. In this regard, there is a rush of the adrenaline as lawyers present a blow-by-blow detail of a case they wanted to win in a similar way that an army advances towards the enemy line looking forward to a hard-fought victory. In effect, a lawyer who wins a court case will have a feeling of victory written all over his or her face while on the same time appearing to be reflecting on the manner they achieved this victory. While lawyers deliver most of their presentations with punch and zeal, a lawyer will appear humble and pensive after winning a court case. In a way, the time taken to conclude a court case appears like the drama of life, which people say starts with a wail and ends with a sigh. This pensive and humble feeling is usually accompanied by joy, which is indicative of delight from a feeling of a heavy load taken off the lawyer’s back with the lawyer wishing to relive the moment each

Internatinal aria studies(survey of world history) Essay

Internatinal aria studies(survey of world history) - Essay Example We will discuss the political development in China after 1600 and in Japan after 1600. Africa was the first haven for our apelike ancestors, since then humans have spread far and wide conquering almost every part of land that’s habitable. The reason for the survival of human beings has been their capability to adapt to the changes. As has been explained by John McNeill and William McNeill, â€Å"protohumans were unusually versatile†. Besides, the savannas, the first habitat of human, provided an opportunity for human survival. Savannas are dry and grassy plains with drought resistant trees which provided secure sleeping places and the alternating rainy seasons provided for the source of water. As humans spread out from their basic haven to different places about a million year ago, they started adapting to the various conditions they faced. The basic factors that led to the growth and adaptability was their ability to communicate which was the main reason for our ability to form networks and hence to get organized. Their ability to communicate in abstraction and to store memories and pass on technology allowed humans to survive. Also, the fact that our cranial capacity grew steadily meant we became more intelligent and hence the many discoveries that we made in the meantime about fire and the ability to use tools ensured our survival. Agriculture was another important tool that ensured continuous source of energy for humans. As the humans continued to survive by developing various means, they also developed binding with people in their own groups and with other people in other groups. The earliest form of interaction included the hunter-gatherer societies. The human menstrual cycle changed which allowed humans to produce more offspring. However, this also meant that females had lesser contribution in the production of food, further with the onset of agriculture and domestication, the condition only grew worse. The various bands

Genetic modification of foods Essay Example | Topics and Well Written Essays - 750 words

Genetic modification of foods - Essay Example Genetic engineering is the process of altering the genes of a species by transferring certain traits from the genes of other species into it. Genes are composed of DNA and constitute instructions which direct the cell production of proteins which in turn, facilitate the functions of the cell. Nevertheless, this is an act of meddling with the nature. These days various religious and public interest organizations, environmental activists and numerous other government and private agencies are raising their consent against the genetic modification of the foods. Agribusiness has received massive criticism for enhancing the profitability of the business with the genetic modification of food without care for the environment unfriendly side effects of the same. Owing to our limited knowledge, we are not able to identify many potential demerits of the practice of modifying the genes of the foods we consume. Nature knows its laws best and any attempt to improvise the nature of food does not co me without side effects. Genetic modification of foods yields both direct and indirect unfavorable consequences. Genetic modification may not necessarily make the crop harmful to eat, but may also generate negative effects for the environment in the course of cultivating the very crop. In the Nature study, pollen from the B.t. corn was found to cause the monarch butterfly caterpillars to die in large numbers (Whitman). This was a surprising discovery since monarch caterpillars feed upon the milkweed plants instead of corn. The most likely way for the corn pollen to make it to the caterpillars’ stomach requires wind to blow them and place them upon the milkweed plants. A lot of effort has conventionally been made to cultivate such B.t. toxin that kills just the crop-destroying pests, but hardly any has met with success. Not only the butterfly caterpillars, but also several other species of organisms are exposed to the risk by the B.t. toxins. â€Å"These genetically modified organisms (GMOs) can spread through nature and interbreed with natural organisms, thereby contaminating non 'GE' environments and future generations in an unforeseeable and uncontrollable way† (â€Å"What wrong with†). Thus, we are increasing the resistance of our crops against diseases on the cost of the life of various species and organisms which are not only harmless for us but also play a fundamental role in the beautification of nature. Genetic modification of food cultivates an allergen into it. â€Å"[A] soybean engineered to contain genes from a brazil nut was found to produce allergic reactions in blood serum of individuals with nut allergies† (Massey). These reactions are very serious and have the potential to be fatal. In this particular case, conducting test for the allergenic potential was easier because of the commonality of the nut allergies but it may not be quite as easier in other cases. Identifying the food item that might have instigated the a llergic reaction becomes very cumbersome when a familiar genetically engineered food starts producing unusual substances in the bloodstream. Sometimes, characteristics that have been induced in the food with positive intention can prove toxic in effect. For example, the Bt toxin that is produced by bacteria is conventionally deemed safe for the humans. Toxin in these bacteria sustains in the form of protoxin that yields negative effects for the insects after the digestive system of the insect has activated it. Humans lack sufficient knowledge about exposure to such a toxin form that is produced in activated form by the genetically modified Bt crops and existed before only in the insects’

Institutional investment Essay Example | Topics and Well Written Essays - 1750 words

Institutional investment - Essay Example This development has shifted the attention to the role and importance of institutional investors to financial markets. What this means is that these entities came to dominate and dictate the trajectory and the pattern of investment choices, affecting the dynamics of financial markets in the process. This paper will explore this theme. This objective will be undertaken in the context of financial markets with high institutional investors. Institutional Investors: A Background There is no standard definition or precise concept explaining the dynamics of institutional investors. But Lumpkin (2000) offered a general view, which will effectively serve the purpose of this paper. He explained that institutional investors are those financial institutions that invest savings of individuals and non-financial companies in the financial market (pp.195). The breadth and diversity of this definition can be tempered by a key requirement: That, money is being managed by institutions as distinguished by those administered by retail investors. Based on this definition seven principal categories of institutional investors exist: private pension funds; state and local retirement funds; mutual funds; life insurance companies; property and casualty insurance companies; non-pension fund money managed by banks; and foundation and endowment funds (Baums and Buxbaum, 1994, pp.667). This classification highlights a diversity which means that institutional investors are driven and influenced by different factors. There are however commonalities. For example the sector operates on the basis of well-defined risk-return criteria and employs sophisticated investment strategies and methods (Blommestein and Funke, 1998, pp.69). Furthermore, the OECD identified the common factors that drive the growth of this sector: There is a rising demand for retirement â€Å"products† such as mutual funds and guaranteed-equity plans, among others, due to the increase of ageing population in developed economies; The technological development especially in communications, computing and information fields lead to the enhanced capabilities of institutional investors to provide intermediation and services that entail minimal risks, with all these transpiring at very high speed but at a cheaper cost; There is the deregulation of the banking and securities industries since 1980s, which intensified competition among financial institutions, further encouraged by easing of restrictions on cross-border capital flows (Lumpkin, pp.198). All in all, the theoretical underpinning for institutional investment is intermediation. Wealth is not directly funneled to the market. Instead, money is delegated by investors to managers who will manage it in turn. This is fundamentally different from investments by individual agents or by the manner by which corporate entities own and manage their stocks. The business model works because the operational landscape is conducive and the outlook is very favora ble as demonstrated by current statistics, trends as well as projections by experts and agencies like the OECD. The Role of Institutional Investment There is the claim that institutional investment is critical in the modernization of financial markets. To put it another way, its emergence has supposedly brought about reforms that led to the efficiency in financial market. This argument appears to be valid because institutional inv

Analysis of managerial functions of an existing company Term Paper

Analysis of managerial functions of an existing company - Term Paper Example The paper is ananalysis of planning and leading techniques that form part of Borla. Planning as a core function of management remains an inevitable recipe in success (Griffin, 2012). The automobile industry remains one of the business opportunities with great challenges. Therefore, managers must make flexible and comprehensive policies, which promote successful delivery of services. Borla’s 25 years of outstanding performance has continually allowed it to expand to different markets. Evidently, no management can effectively expand its operations without succinct management plans. Same to other institutions, the planning process at Borla is top notch. The micro and macro level spectrum takes cognisance of the current market, intended recipients and long-term objectives. Borla’s search for a perfect and accessible manufacturing space has never stopped. Since conception, the company has shifted location from one place to another. Certainly, this is not a sign of weakness, but rather thestrength to find a better location for proficient production. Founded in 1979, it did not stay in New York, NY for long. In 1984, it moved to Oxnard, CA setting camp for 25 years and later moved to Johnson City, TN in 2009. Interestingly, it did not cease operations in the former cities; nevertheless, it facilitated a continuous growth in marketing and sales not forgetting R&D departments in Oxnard. Indeed, this is a clear strategic balance of growth. A good company should not move all of its operations to the next market no matter how promising it looks. Evidently, Borla’s vision is to provide world-class products that surpass customer’s expectations. For many companies, action ends in the promises; however, Borla has given assurance from differen t perspectives. Currently, the company is expanding its markets to China and Russia. Although challenges of

Elasticity Research Paper Example | Topics and Well Written Essays - 2000 words

Elasticity - Research Paper Example Most of the strategies are designed to overcome the ‘elasticity’ factor. Availability of credit being the important element in the scheme, the seller’s ability to arrange finance for the consumers to buy their product plays an important role with the highly developed financial services sector to-day. Exchange rates and interest rates are the important considerations while buying on credit. The supply side constraints on account of events such as monsoon failure, industrial unrest and natural disasters and the regulation of supply through collusion under monopolistic conditions vitiate the market conditions. The pharmaceutical companies taking advantage of the protection given under patents fix the prices at exorbitant levels for their products, the demand for which are inelastic in nature. This paper seeks to analyze elasticity of demand from a comprehensive perspective. Key words: Elasticity, Demand, Price, Branding & Marketing. ELASTICITY OF DEMAND Price Elastic ity of Demand Law of demand states that other things being equal, the quantity demanded extends with a fall in price and contracts with a rise in price. (Mandal, 2007, p. 73) Under the dynamic market conditions, there are several factors which may influence the demand irrespective of change in price. Apart from the accepted exceptions such as prestige goods consumed by rich people which forms the basis for conspicuous consumption and speculative goods like shares where the demand will be more when the prices rise and demand for hoarding purposes due to scarcity or hyper inflation, technically the law of demand does not apply to necessaries of life where the demand is said to be inelastic. Robert Giffen discovery could be the real exception in this case. He found that poor people will demand more of inferior goods if their prices rise. They reduce their expenditure on superior goods to conserve their little income to spend more on inferior goods. The quantum of change is explained by elasticity of demand or rate of change. The ratio of a relative change in quantity to a relative change in price is called as elasticity. Mankiw states that economists compute the price elasticity of demand as the percentage change in the quantity demanded divided by the percentage change in price. That is, Percentage change in quantity demanded Price elasticity of demand = ----------------------------------------------------- Percentage change in price (2012, p.91) The concept of price elasticity of demand is the primary force behind the innovations that we have witnessed during the last few decades. For instance, rising cost of fuel has forced the car companies to manufacture fuel efficient cars. The rise in fuel cost has been compensated by the increased mileage provided by the cars. (Annexure I) Hughes, Knittel, & Sperling concluded in their study that â€Å"results suggest that technologies and policies for improving vehicle fuel economy may be increasingly important in reduc ing U.S. gasoline consumption." (2006)The same concept leads the car manufacturers to concentrate their attention on electric cars. The depleting natural resources and their increasing cost make the industrialists to concentrate on alternative renewable energy sources. The price elasticit

Phuket Beach Analysis Essay Example for Free

Phuket Beach Analysis Essay Statement of the Problem Should the management of Phuket Beach Resort accept the offer made by PlanetKaraoke Pub to set up an outlet inside the hotel or should the managementoperate a pub, Beach Karaoke Pub, by itself? II. Case Background Mike Campbell, General Manager of Phuket Beach Hotel is considering an offermade by Planet Karaoke Pub, a fast expanding company, which is looking for avenue in Patong beach area for setting up another outlet. The Board of Directorsof the establishment had previously rejected several old offers because it offerslow return on investment. The space was located on the second floor of the main building and was verymuch under-utilised. Planat Karaoke Pub offered to sign a four-year leaseagreement with the hotel for rending part of the unused space. It proposed topay:a. a monthly rental fee of 170,000 baht for the first two years; andb. thereafter, a 5% increment for the next two years. Planet Karaoke Pub required only 70% of the unused space measuring 3,000 sq. feet. This would allow the hotel to keep the remaining space for the creation of analley two years later. Mike Campbell is contemplating on creating a pub operated by the managementof the hotel itself since such establishments attract a lot of customers andtourists. Mike Campbell sought the assistance of Kornkrit Manming, the hotel’s FinancialController to review the offer from Planet Karaoke Pub and estimating revenuesand costs associated with an alternative project, Beach Karaoke Pub. III. Objectives With the given two alternatives on hand, this case aims to:a. ome up with a concrete recommendation to the board of directorsof Phuket Beach Resort of which of the two alternatives will offer a higherreturn on investmentb. determine if operating a pub in the hotel, whether by a third party orby management, will be a good investment on the part of the hotel. c. compute for the relevant cashflows associated with each projects? The 25% fear factor is applied on the projected annual net room revenuerepresenting 50% of the pub revenue – 50% from hotel guests. . Overhead expenses allocated to the Planet Karaoke Pub project amountingto 55,000 baht and 16% of sales representing salaries for the Beach KaraokePub project are considered irrelevant costs since these costs will not differbetween alternatives. Both are allocated costs. 5. The weighted average cost of capital is 10. 75% computed using 10%interest rate and 12% hotel owners’ cost of equity on its capital structureconsisting of 25% debt and 75% equity respectively. The cost of equity isassumed to be after tax. 6. All payments and inflows assumed to have been made at the end of theyear. The two projects have unequal lives: Planet Karaoke Pub to run for 4 yearswhile Beach Karaoke Pub to run for 6 years. 8. It was envisaged that the proposed pub would not affect the hotel’s futureexpansion plans. 9. The existing system ranked projects according to their average return oninvestment and payback period, regardless to the time value of money. 10. Similar development proposals had been rejected by the board because itrequired a long payback period. Other proposals were also discarded due toits low return on investment.

Development and History of the India-Pakistan Space Program

Development and History of the India-Pakistan Space Program HISTORY OF SPACE PROGRAM OF INDIA AND PAKISTAN:- Pakistan space program started in 1961 when Pakistan Space and Upper Atmosphere Research Commission were established. Its come under the strategic Plans Division. It is the only research establishment of its own type in Pakistan. The main purpose of SUPARCO is to research and make up new development in the space sciences technology and the application related to the upper space for peace full purposes. Suparco has made two institutes when in Karachi and one Islamabad where it gives training to its employee about aerospace, communication systems and on material engineering and sciences. It offer special course on bachelors and master levels in IST (institute of space technology). Pakistan has launched its first satellite from china in 1990 that was name is BADR1.There is a ground station for satellite of Suparco in Rawat near Islamabad. It is developed mainly for the timely satellite remote sensing for the relevant department like envir onmental department wheatear forecasting and other things like that mainly for peace full purposes. Suparco has program of satellite remote sensing from the last thirty years. In 2001 Pakistan launch another satellite that name is BADR2. It was the earth observation satellite and it is the mile stone towards the making of more satellite. In 2002 Pakistan first geostationary satellite launch by Pakistan that is name as PAKSAT1.It is more efficient then the pervious satellites and it age life is about eight to ten years. Suparco is planning to replace the existing PAKSAT with the with the new satellite with advance feature name as the PAKSAT1-R that is to be replaced in the coming year 2011.  [1]   Relevant to Pakistan Indian space program started in 1963. The Indian space program started by the making of the Thumba Equatorial rocket station and the development work start then after. In 1972 the space commission of India formed and progress towards making of efficient system for space program start the after word. India has get lot of advancement in the field of the space technology. India has the capability of the fabricating of the all types of the satellite and also well enough in the launching the low earth orbit satellite. The most important thing about the Indian program is that it ranks among the six in the world in space program and it capability. The Indian Space Research department set up and gets the responsibility of executing of the space program. India budget for the space increase every year as of the successful progress in this field. There are two type of systems that India has first on is the IRS Indian Remote Sensing system that is basically for the monitorin g and management. It get commission in 1998 with the launch of the IRS-1A. There are about ten IRS satellite of India in space. The second type of the system is INSAT Indian National Satellite system that gets commission in 1983 with the establishment of the INSAT-1B.India has make up successfully launch vehicle fleet that includes LEO, SLV-3, ASLV, and GSLV.  [2]  Indian space program produces both the satellite and the launchers. The direction of the Indian space program has changed as in man and lunar program. As India program is dual use program now mean using the technology for military and peace full purpose both usages. IMPACT OF SPACE PROGRAM ON CONVENTIONAL FORCES OF INDIA AND PAKISTAN :- Using the space and the satellite there are lot of benefit that can be provided to the national security. It can enchase the defense of a country and it is a force multiplier for the conventional forces. If both countries India and Pakistan enchase their space program this must be have more impact on the conventional forces. The satellite can b very help in for conventional forces as for weather prediction, strategically and the technical type of communication. Both India and Pakistan has the capability to use the GPS system to synchronize timely and placement of the military operations. As there is a conventional, military imbalance between India and Pakistan. The intelligence activity and perfection is also the result of the progress of space technology. Satellite can have the positive impact on the war fighting capacity and the war fighting capability. Conventional forces can be over to each other by over lapping the adversary surveillance and communication. By blocking the commun ication line of the enemy it can effect on warfare nation life of enemy.  [3]  Satellites are very effective for the Naval and Air forces and both countries using GPRS system for the allocation of the ships and aircraft. As these type of advantages are more towards India because of going of the on progress of India. The progress of Indian military space program may have a effect on both the conventional and strategic forces of Pakistan. India has total fifty six number of satellite out of them ten are the military satellite. The whole operation of war fighting now depends upon the satellites. Pakistan is only counterpart Indian one satellite that in air surveillance and space that is 3-4 Atantique opposite to Indian 19 Dornier-228.  [4]  The quantitative conventional imbalances give India an edge over Pakistan. As Pakistan progress towards space program is very less and it is not a strengthen as of the Indian space program. As the 21st century security treats and changing of situation after 911 space command is important for coordination with the conventional forces. As overall situation in the world there are about ten countries that are Appling there space capability to military operations, India is one of them. UAV are good example of the use of technology and more in conventional warfare now. Space had militarized when first satellite went into space. The impact of satellite on the conventional forces is that it makes them strengthen. Both India and Pakistan have a special program for Imaginary of the targets and about the signal intelligence for effective communication. In military operations the signal intelligence and telecommunication system are very effective as far between the front line and the strategic command. Another impact that after communication is that of the meteorology. It is important in the conventional war fighting about the assessment of the weather. As last year the president of India addressing to Indian Air Force fleet said that I visualize the Indian Air Force of 2025 to be based on our scientific and technological competence in the development of communications satellites, high-precision resource mapping satellites, missile systems, unmanned supersonic aerial vehicles and electronics and communication systems,.  [5]  There is difference of opinion between the political and the military leadership of India. The military leadership setup there objective towards space system as the critical military space system where as the political leader ship are of the view of the peaceful intension of the outer space. Suparco is working on anti-satellite system. Indian Defense Research and Development is also working on the anti-satellite system and most probably it launch in coming years. Pakistan aeronautical complex is working on UAV and RPV. One of the big advantages to the conventional forces is of information. Space series are the force multiplier for the square forces. It can be help full for both count ries India and Pakistan to improve the capability and performance of these forces. Space program of military nature are helpful in assessing the treats and then providing warnings. Radar and sensor are attached to the satellite system for more efficiency .As due to the large scale progress India has advantage over Pakistan. Satellite plays a very important role in both the strategy and the operations. Pakistan sensing satellite is under process India already has it. It provides data in operation field about the strength of the forces and for assessing the damage of battle by giving the target information. It can also be help in the deployment of the conventional forces and for the logistic support to the troops deployed at operational areas. The better space awareness environmental monitoring, geospatial information the enchase the capability of conventional forces. Pakistan and India both are focusing on the satellite programs for the national security and military purposes. India is investing a lot in the space program as compare to Pakistan. Due to lack of sources Pakistan program is far behind of Indian space program. As the speedy progress by India it will be in the line of the leading space power in the coming years. The space controlled is based the surveillance negation and protection it can cause more effeteness to conventional force THE IMPACT OF SPACE PROGRAM ON STRATEGIC FORCES OF INDIA AND PAKISTAN The impact of the space program on strategic forces is at large scale. Different country is using the satellites for the monitoring of the launch of ballistic missile from the adversary. Early warning system infrared satellite sensor can detect the missile launches. In case of India and Pakistan both the countries strategic forces has the capability to distorted target outside the country by means of nuclear weapons, ballistic missiles and air crafts. India has 30 to 35 nuclear yield most of the Indian nuclear weapons are confined as the aerial bombs.  [6]  India has Agni II that has range up to 3000 to 3500 km. while not in weapon or delivery system India has frequently improve it satellite contribution to its strategic capability. Indian system of satellite network of communication has the capacity of the one meter can provide India with strategic early warning capability that could help and ensure the survivability of its nuclear forces. Satellite can be useful in the command and control improvement also.  [7]  On the other hand Pakistan posed about 24 to 48 nuclear weapons that include both the aerial and the missile war heads. Shaheen II or Hataf 6 has range up to 3000 km.  [8]  The implication of the satellite on the strategic forces is to guide the missile exact pin point the target. India and Pakistan are developing two type of ASAT. Both countries are modified defense system to intercept satellite. This technology examine for both countries and able to intercept satellite by making effecting missile defense interceptor. As compare to India Pakistan has much smaller space industry base but Pakistan has long attempted to balance and match the Indian deployments. Pakistan is likely to emulate Indian ASAT effort and given the entity between India and Pakistan and the advantages that India drives from the use of the space for military operations. As India is among the major space actor in Asia with China Japan and Russia. India is planning towar d anti satellite testing as done by china in 2007. The strategic forces can get faster victory then the conventional forces as airborne over the enemy armies destroying the economic hubs, communication channels weapons factories the way of transport can bring victory very fast. India is making aero space weapons can influence the war on earth heavily. By using a satellite both countries India and Pakistan can be make perfection in their targets, it can provide more accuracy results. As from strategic point of view India is focusing on the two things. Firstly to integrate aerospace defense command and second is to improve the satellite reconnasise ability. India has launched the three stage rocket that has capability to convert into intermediate range ballistic missile. The technology progress of atomic energy and space program is very important concerned for both the countries India and Pakistan as it has important aspect in the regional strategic balance. India has bought a satellite that has day and night capability it is called as the spy satellite.  [9]  Pakistan shaheen missile has a 1 warhead stage that have antenna that is to projected to service very accurate satellite navigation system. however these type of system provide efficiency in target system and gives data about objective and target to missile commander. Pakistan showing great interest in its own ATBM capability ant tactical ballistic missile, A future missile capable version of china FT2000-A In the strategic forces India has a clear superiority in the development of the indigenous electro optical and future radar satellite that can be help in aiding missile satellite. If acquiring of the HQ-9/FT-2000A ATBM   it will be help against the short range Indian like Dhanush and Prithvi. India is purchasing Awacs radar system from Israel it can upset the balance of power in south Asia.  [10]  Pakistan also have the offer for Awacs system but United States retraced the offer that time in 1980 India raised the question that by introducing this type of strategic technology it can change the strategic arm balance between India and Pakistan. The space surveillance system is important for the strategic forces of both countries; India is investing a lot on this technology. It includes the system for analyzing and the detecting of the object in space and a special feature with the warning system that that detect and warns about the ballistic and outer space launchers. The making of the anti satellite devices by India also have the impact on the balance between India and Pakistan strategic forces. Pakistan should have to make progress towards space program so as to have counter space capability against India. Space related research and defense is of high bud get thing and Pakistan is lacking behind to India in this field. As Pakistan is facing the worst time situation of the security and economical graph of Pakistan has come down. So investing a lot in this type of situation is a difficult task. The new advent in technology automatically make as misbalance between the strategic forces of both the countries. India has also built up a missile shield defense system that can counter any ballistic missile defense in four mints. Both the countries focal point towards the program is that for the desperate strategic technology. The missile program is similar to the Pakistani missile program but advantage India get in the advancement in the space program. That India is using for the dual purpose peaceful and achieving the military objectives. Strategic forces of both countries are focusing also on the development. EFFECT OF ARMS RACE IN SPACE BETWEEN INDIA AND PAKISTAN ON INTERNATIONAL ENVIRONMENT Both the countries India and Pakistan focusing on commercial and military satellite, the dual purpose satellite. As the advancement in the technology and enchasing the space program after the nuclear explosion in 1998 start up a arms race between India and Pakistan. Asia there are five major space actors in which there are US, Russia, China, Japan and India. But Pakistan is of important concern as because of the nuclear weapon state in the region. Korea is also coming in the space race with cooperation with Russia. India space program is well establish program and have a assemble range of the military space capability. Pakistan progress is low as compare to India. Pakistan is in corporation with china on ATBM and china is very helpful for Pakistan in assisting it. As India launch Anti satellite after 2007 of china. India is facing challenges from the higher technology advancement by China so it investing a lot on its program. It effect directly on Pakistan. The international environm ent linked with the advancement made by one country to counter other. In this way the arms race increase, China is of the way that to progress in the space program to peer United States and Russia. As India moves to internationalized its space explosion. So the United States continue to isolate in International traffic in arms reduction. The ongoing corporation with United States and Russia on space explosion will have effect on over the entire international environment. Especially in concerned to the Asia and especially for Pakistan and china. The ration behind arms race to make the defense of a country more strong and to have an edge over the adversary. Using of new method and techies in the warfare is old concept. The percentage of GDP of India on it space program is second in the world just after United Sates. Stability in south and south west Asia lays between India and Pakistan the two major power of the region. Space Arms race and the military advancement of both the countries have impact on other countries of the region and also the neighboring countries. India is capturing the international market also by making the low cost launch services. As parity of the nations changes as in the start both India and Pakistan are for peace full purpose that changes with change in the international environment. Country military advancement can effect on the balance of power of the other country so other country also try to accrue that technology. The balance of power the region depends upon one country to counter other and susta in and mentain the strategic balance in the region. Space warfare is the fourth way of war after land air and sea. Many countries are focusing of enhasment of their program. India is getting help In there program from countries like Israel, US, Russia and on the other had Pakistan is getting its support from china. India developing it program as to counter china, as china and India share the border and the strategic consequence of India in future concerned about becoming a economic and military power. Most important concerned for Pakistan is to counter the Indian technology that is increasing day by day. As space has became the fourth medium of military operation so both countries are making effectors towards enchasing there programs to get the strategic advantage out of this. The region of South Asia has been greatly influenced by these two nuclear power states. CONCLUSION:- Space has become the fourth mode of warfare as the rapid growth in technology made it so. Pakistan and India space program has almost start at same time but India has a much advance space program that of Pakistan. As India has been investing a lot on it space program and day by day it enchasing it space program. Pakistan progress towards the space program is slow but it is effective and qualitative. As a new medium has it implications both on the strategic and on the conventional forces a well. After the Iraq war and us using the satellite technology it alert other countries of the world also to center their focus on the space program for the military use. Indian forces as compare to Pakistani are superior in both the context of the strategic and the conventional. The strategic forces can get faster victory then the conventional forces as flying over the enemy armies destroying the factories, communication channels and there way of transport can bring victory very fast. It increase t he efficiency make the operation speedy. As Pakistan is facing the worst time situation of the security and economical graph of Pakistan has come down. So investing a lot in this type of situation is a difficult task. The new advent in technology automatically make as misbalance between the strategic forces of both the countries. The anti satellite technology laser weapon and missiles has great effect on the strategic forces of both the countries. Technological advance whether in weapon or in technology can influenced upon directly the balance of power in the region. Asia there are five major space actors in which there are US, Russia, China, Japan and India, except Japan others are the nuclear weapon states. India is getting help in it program from unites states, Russia and Israel and on the other hand Pakistan is getting help from china. By using a satellite both countries India and Pakistan can be make perfection in their targets, it can provide more accuracy in targeting consequ ences. Pakistan have to increase it budget in this field as if it want to counter china, rapid and effect progress is needed in this field. IST (Institute of Space technology) is important foundation towards the vocational education and making man power from space program. More institution of that type should be built so as they can play an effective role in strengthening the space program of Pakistan. As fourth medium of warfare there is possibility that next wars would be fought in outer space. The militarization of space has become more reflective. As now India has edge over Pakistan but Pakistan has been availing all possible measures to counter Indian technology. Indian and Pakistani balance of space technology important for balance of power in the region mainly in South Asia. Pakistan has to work on serious notes if it wants to counter India space program as it is lot of gap in the two countries program.

Automating the process of jib crane design

Automating the process of jib crane design Automating the Process of Jib Crane Design Chapter 1 Introduction 1.1 Introduction In a jib crane horizontal jib is fixed to a piller or to a wall and supports a movable lift. Jib crane mostly used in industries and for military purpose. The jib can also swing by the arc which corresponds to lateral movement (additional). These types of crane are used in warehouse stores to lift the goods to all floors. In the materials handling industry workers are often required to do large payloads. In situations where large payload movements would require extra forces to be applied by the operator, the material handling devices are provided now with automatic or motorized power assists. These are basically designed such that they can reduce operator tiredness and damage. Such cranes are power assisted jib cranes with advanced design. A jib crane consists of a pendulum like end line attached to a rota-table jib. Within this general cranes category there exist some devices with multiple degrees of freedom which includes variable load line length and jib length which is also variable. Point-point payload maneuvers with jib cranes are performed so as not to incite the spherical pendulum modes of the cable attached and payload assembly. In a typical way these pendulum modes yet time-varying, but shows low frequencies. That results in slow performance; hence high construction and transportation costs can occur. The figure below shows the different parts of jib crane. [Franklin, 1994] Jib Cranes are industrial machines which mostly uses for materials movements in construction of buildings, production halls, assembly lines, storage areas, and power plants. The design features of jib crane vary widely according to their major operational and manufacturing specifications such as: crane structure according to motion, weight and type of the load, crane location, geometric features, and environmental conditions. However, a review of the available literature tells that technical design of jib cranes are highly saturated and standardized in many industrial companies and organizations independent of the jib crane type. [Marchese, 1974] 1.2 Problems/Issues Today most companies currently uses manual calculations to provide product design specification for their jib cranes for their customers requirements. This job involves very hard work and the manual calculation. The reduced man work will efficient the companys process for design and manufacturing of the product. So it would be beneficial to automate this process which requires a software package in which all calculation can be done automatic. 1.2.1 Current Problems The problems in jib crane design incorporate advance design for their different customers and their different purpose and the companies dont have a computer program which calculates the design specifications for manufacturing for their customers. [Erden, 1996] 1.2.2 Literature review Current material handling systems exhibit anisotropic behavior. Their two planar degrees of freedom have requirement of different force inputs from the operator. For jib crane in generation of isotropic behavior there can be two directions, the first direction generates isotropy by floating the boom above the load. The second direction adds a power trolley and is capable of assisting by providing power to actually accelerate the given load. We can provide a cable angle sensor and ultrasonic distance sensor for the intelligence necessary to achieve isotropy. [A, Lorenz, 1999] Consideration of the available technology that is mainly based on the accumulated previous experience is important for better performance, higher safety and more reliable designs. It is well known that generic features of jib crane components are similar for various different types of cranes. Since the jib crane design procedures are highly standardized with these components, main effort and time spent in jib crane design projects are mostly for interpretation and implementation of the available design. In the figure below a rotatory jib crane is shown with degrees of freedom. The crane considered here consists of a rotatable jib with a load line attached to the end. A mass, representing a payload, is attached to the end of the load-line. The figure (1) is shown for analysis. The three co-ordinate system (three vectors shown) attached to the jib and rotates about the hub with an angular rate (gamma). The rotation angles are defined as rotation of the load-line about the two axes. The attachment point of the load-line to the jib is at a distance x from the centre of rotation of hub. The load-line has length L and the payload mass m. Alternative Concepts: Several concepts were evaluated: Single tension rod A single-rod design is assumed during the initial calculations to determine reaction forces on the building column. Extra analysis explained that this design did not have enough power for its length and capacity. Truss A trussed beam is considered, as it would have provided a very light, strong crane. This design was shortly discarded because it would have proven very difficult to study and build. Two tension rods A two-rod design can be selected because it could be made strong enough to support the design load up to the length of 30 feet, yet be simple enough to analyze with a combination of manual calculations and computer-based analysis. 1.2.3 Objectives To understand design and analysis of jib crane To design jib crane in AutoCAD / Solid work To develop calculation of jib crane data using Microsoft excel Chapter 2 Methodology 2.1 Flow chart: Start Design and analysis for the jib crane (Existing Design) and a modified design AutoCAD Design Create Microsoft excel software End In the initial stage the project overview and scope of project is analyzed. Further on the literature based on the current design is reviewed. Next stage is examining the design advancement of the jib crane using sensors and control to automate the crane process and in lowering the operator stress and power. After that the software developed will be used in design and selection of major jib crane parts for the manufacturing. The design stated by software would be seen as in AutoCAD or solid work. In the final stage the further advancement and conclusion will be made. The stages of the project are shown below. 2.2 Description: The project will consist of manual calculations of design specifications for the complex structures like Jib crane along with automated process. The use of Microsoft software along with some other package will be usedso that it would be more users friendly. First thecalculationwill be donelike moment of inertia, torque and transmission ratios etc.for the advanced mechanicaldesign of the Jib crane[Juvinall,1991] then the number of variables will be included in software to give the product design specification for jib crane directly which will help in reducing the manwork. The simple advantage to get the all data which are required in jib crane design will come directly and this process will help in reducing time taken to produce a required jib crane. The work will be done with existing data and current methods of calculation. At the end of project, a manufacturer should not calculate the various design data for the custom design of the jib crane for different purpose. The jib crane software itself will pick the most essential and important data and according to that will choose the simplified method to give design specification directly. Reader will be able to understand the various methods involved in jib crane design and advancement of design and the analysis of jib crane to make it effective. The practices followed and measures developed to make high-rise construction a safer job will be listed in report. Some of the main benefits of the automated design include the following: Greater consistency of design; this makes manufacturing and field service easier. Ability to explore more alternatives; because design can be created in a shorter time, it allows designers to study more alternatives. 2.3 Gantt Chart Gantt Chart: Project on â€Å"Automating design of jib crane† TASKS Oct Nov Dec Jan Feb Selection of the Topic Submission of the Project Proposal Literature survey on the Topic Submission of the Interim Report Software development Conclusion and Recommendations Final Report Submission Chapter-3 Design and Calculation of Jib Crane 3.1 Design Concepts for Jib Crane Jib cranes, a free standing or portable jib crane is an economical solution for moving materials within an individual workstation, for transferring materials from work area to work area, or for use as an auxiliary lifting device under an overhead crane. Jib cranes are designed and manufactured in four styles: Free standing or portable jib cranes Wall bracket tie rod supported jib cranes Wall cantilever jib cranes Mast style jib cranes (top and bottom supported) Articulating jib cranes are also manufactured for positioning loads in those hard to reach places where most Standard jib cranes cannot reach. An articulating jib crane can move loads around corners and columns, reach into machinery, and service an area from the closest pivot point to the end of the boom allowing 360 º of operation. Another jib crane is the workstation jib crane. From self-supporting to wall mounted, workstation jib cranes provides economic, supplemental lifting coverage with 200 º or 360 º of rotation. Features Standard jib cranes range in capacity up to 5 tons and spans to 20 feet. Jib cranes feature on unique trussed boom design, which offers longer spans for custom jib crane designs. Free standing and mast type jib cranes offer 360  º rotations. Wall mounted offers 200 º of rotation. Design Factor The standard capacity rating of a jib crane represents the net rated load of the hook at the hook of a hoist of the same rated capacity as the crane. The design factor for the stresses in the crane is based on the capacity plus 25% of the rated load for impact and 15% of the rated load for the weight of the hoist and trolley. This was used all along with the average yield stress of the material to find out the type of the design. [Juvinall, 1991] This design provides a margin to allow for variations in material properties, operating conditions, and design assumptions. No crane should be supposed to ever, in any circumstance, be weighted beyond its rated capability. Service Factor The maximum weight of the application should match, NOT exceed, and design weight. The capacity rating is dependent and based on a design load. The jib crane design criterion allows the least amount of deflection so as not to hamper the performance of the jib crane. 3.2 Design of a Jib Crane The unit system of choice is normally SI. For this design, though, the BG (British Gravitational) system is chosen because the dimensions of most acquired components are in inches. We are doing analysis and design of a 30-foot, 1 ton jib crane. Requirements The crane must meet the following criteria: Should have a capacity of one ton (2000 lb). Should have a 30 feet length. Should be able to mount on the existing building structure. The design load is 2700 lb, defined as follows: Pd = 2000 lb + 25% overload + 200 lb trolley weight The length of the crane is taken as that of the main beam. The entire crane will arrive at approximately 372 inches from its pivot point. The alternative concepts are already evaluated earlier. We are taking the crane with two tension rods. 3.2.1 Reaction Force Calculations Before detailed design could begin, it had to be determined whether the building structure could support the new crane. This can be accomplished by drawing a free body diagram of the overall crane structure, and calculating the forces that would act on it. The design load should be positioned in the worst-case position hence at the end of the main beam. Since the weight of the crane makes a noteworthy horizontal reaction force, its main structural components were specified for this practice. A single 200-lb tension rod, attached at 20 feet from the root of the main beam The weight of the vertical member (eight feet at 25 pounds per foot) was used in calculating the vertical reaction force, but was not deemed significant in calculating the horizontal reaction forces. Minor components e.g. mounting brackets and pin- fasteners, are not going to consider. The calculations solved on paper, give the following results for The 10 Inch diameter S10at25.4 the beam: Horizontal reaction force: 12,556 lb Vertical reaction force: 3854 lb 3.2.2 Design of Main Beam The main beam is the most structurally significant part of the crane, and thus was the first to be designed. The maximum stress of a crane has to be less than one fifth of the ultimate strength of the steel. The maximum deflection should be less than 600th part of the length of the crane. Manual calculations proved that the 8-inch beam would buckle under the compression made by applying the design load at the end of the beam. Buckling load A Beam, 360 inches long, meets both stress and deflection guidelines when used with two tension rods. The maximum stress and deflection, when the load is on the end of the crane, are as follows 3.2.3 Primary Structure With the main beam specified, the rest of the crane was designed around it. A model was constructed consisting of the main beam, the vertical member, and the tension rods, which were arbitrarily attached at 15 and 25 feet from the root of the main beam. Manual calculations performed later confirmed that these were appropriate attachment points. For the sake of simplicity, the vertical member can be specified as the same cross section as the main beam and the vertical member is 96 inches long. Rod tension Assume main beam pinned at one end 3.2.4 Minor Components Connecting the Tension Rods to the Main Beam The tension rods are connected to the main beam using a clevis, which is pinned to a mounting plate welded to the main beam. This clevis is having a tensile load rating of 45,600 lb which allows a considerable safety factor. The clevis pin is protected with a 1/8†inch cotter pin. Double-shear calculations show it to be more than strong enough. Clevis Pin The clevis mount was designed over-large, to fill up the clearances provided by the clevis. The calculations show that the clevis mount, like the clevis itself, provides a significant margin of safety. Clevis Mount Su = 58000 psi Sus = 33640 psi F = 21658 lb th = 2 ½ in ro = 21/8 in ri = 7/8 in d = 1 ¾ in The tension rod is connected to the clevis through a turnbuckle and since the clevis has a rod diameter of 1 ½ inches, the stud must be turned down from 2 ¼ inches to 1 ½ inches. The lower end of the tension rod should be threaded for inclusion into the turnbuckle. Specification of Bearings Using the overall horizontal reaction force as the radial load, the bearings can be specified. The bolt holes in the flange of this bearing are placed in the identical position. Design of Welds The weld connecting the tension rod to the top of the vertical member requires individual explanation. The tension rod on the crane is bent, and then welded to the top of the vertical member of that crane After placing one rod on top of the vertical member, welds 1 and 2 should consist of a groove weld, then a fillet weld. Weld 3 should use the same pattern subsequent to the second rod is being placed. At last, weld 4 is a groove weld. All welds should fill up obtainable clearances. 3.3 Design Modification: For each handling device, the two horizontal DOF differ in feel. For the jib and gantry cranes, motion along the trolleys direction of travel requires relatively little force. Similarly, on the bridge crane, motion along the bridge is relatively easy. But for the jib crane, moving perpendicular to the booms length is complicated by the booms rotational inertia and the boom pivots friction. For the gantry crane, this perpendicular motion is very difficult due to the large inertia of the crane, and as stated earlier, often requires power assist. Finally, for the bridge crane, it is the large inertia of the bridge and resulting increased rolling resistance in its trolleys that make the perpendicular motion more difficult. Low speed power assist has been added to each of these difficult motions: rotation of the boom on a jib crane, translation of a gantry crane, and translation of the bridge along the fixed rails of a bridge crane. The control of this power has been limited to simple push button on/off switches and control algorithms which provide a slow start and stop to minimize load swing. The anisotropy exhibited in the different motions remains. This lack of isotropy makes it difficult for workers to move an object from point to point. The worker must constantly vary the applied force as the desired direction of motion changes. To think of this phenomenon in different terms, consider a round stick half immersed in a pool of water. It is very easy to move this stick through a curved trajectory. The forces resisting the motion are independent of the motions direction. Now consider a paddle (which cannot be rotated) immersed in the pool. It is considerably more difficult to move this paddle through the same curved trajectory. The human must continually adjust to the changing resistance forces. Increasing the viscosity of the fluid will exacerbate the problem. This is analogous to increasing the size and/or load of a material handling system.[Franklin, 1994] Hence thus, ideally, overhead material handing devices would exhibit isotropy. That is, the feel of the device would be independent of the direction in which it was pushed. So the next objective is to advance the design of jib crane which is intelligent power assist jib and making the design calculation by Microsoft excel itself. For this design the drawing has been done for some parts and shown below. The rest of the analysis will be done in the final report. In the modified design we put some control sensor for the motion of the jib crane. References A, Lorenz., August 1999, Force Sensors for Human-Robot Interaction Erden Z., et al, 1996, â€Å"A Computer Based Design Support System for Automate Access to the F. E.M. Rules in a Crane Design Procedure†, Proceedings of the 7th International Machine Design and Production Conference, pp. 575-583, Ankara, Turkey G. Franklin, et al, 1994,Feedback Control of Dynamic Systems†, Third edition, Addison Wiley R. Juvinall and K. Marshek , 1991, Fundamentals of Machine Component Design Marchese P. J. and Rice R. F., 1974, â€Å"Trends in Equipment Design and Controls for Heavy Duty Industrial Overhead Traveling Cranes†, Iron and Steel Engineer, v. 51, n. 9, p.66 Baker J., 1971, â€Å"Cranes in Need of Change†, Engineering, v. 211,n. 3, p. 298

Coleridge :: essays research papers

The Qualities of Writing I have come to notice through my coursework that writing well is a tool that everyone can benefit from. Good writers will tell of many occasions where their talent has earned them advancement; an advancement that comes not only in the job market but also for personal gratification. Fortunately, writing is a skill that can be both taught and practiced to where virtual perfection is reached. The many facets of writing can seem quite overwhelming to the novice. The two basic principles that stem good writing together are proper voice and thesis development. Nevertheless, Coleridge states, â€Å"If men would only say what they have to say in plain terms†¦Ã¢â‚¬  Coleridge that people should not write beyond their limits because just being themselves can produce the best source of good writing Voice in a piece of writing can bring rewards like nothing else can. Voice can be termed as the key to getting the reader involved in an essay. Without it, the reader becomes passive and the essay cannot be comprehended. Most essays have the essential material, so the manner in which the material is presented can make a difference. When voice is properly executed, the reader can interact with the writing and make the necessary connections. When properly executed, voice is a logical facet of writing and leads to effective writing. The actual development of the thesis is yet another key to effective writing. The writing must adhere to what must be said. The thesis statement provides a basis for the essay; a basis for the reader. Once this is established, it must be developed throughout the paper. Coleridge is so often described as "explosive," and by all accounts he was at times an unusually dynamic, charismatic and unpredictable person.

Frosts Life as a Poet Essay -- essays research papers fc

Robert Frost’s Life as a Poet Robert Lee Frost was born in San Francisco, California on March 26 of 1974 and died in Boston, Massachusetts on January 29 of 1963. Though he did not truly start publishing poems until age thirty-nine, Frost obtained four Pulitzer prizes in his writing career and was deemed one of the greatest twentieth century poets. His pastoral writing and skilled use of meter and rhythm has captured the attention of reader’s and critics for decades (Academic American, 345). Frost was very fond of nature and the beauty of things around him and illustrated this in many of his poems. A reviewer stated that Frost was â€Å"always occupied with the complicated task of simply being sincere† (Faggen, I). This statement describes the writer well in the sense that Frost’s works are very full of emotion. His use of the English language and the fact that he often seemed to be holding a little something back in his writing has made him one of the most celebrated American writers ever. Frost’s early years in life were very adverse. Frost’s father, who named the boy after his idle Robert E. Lee, met his wife in Pennsylvania while they were both teaching at Bucknell Academy. William Prescott Frost Jr. and his wife Isabelle Moodie married and moved to San Francisco where Robert was born. William Frost was a Harvard graduate and was the city editor for the San Francisco Daily Evening Post. Frost’s family moved a good amount and his father, who had serious drinking problems, died of tuberculosis in 1885 and left his mother and younger sister with very little money after burial expenses. The Frost’s returned east to live with the paternal grandparents, but soon moved to Amherst, New Hampshire to stay with his great-aunt. Shortly after this the family returned to Lawrence, Mass. where Robert was placed in school as a third grader. Frost graduated here as co-valedictorian with Elinor White. Though he was moved often and had troubles with his fat her in his young life, Frost still maintained good grades and two years before he graduated Frost had â€Å"La Noche Triste† printed in the high school bulletin. This was his first printed poem. Two years later Frost graduated and read a speech titled â€Å"A Monument to After-Thought Unveiled† (Faggen, xi). This marked the end of Frost’s childhood and the beginning of his adulthood and the many decisions that came with it. After high... ...een a favorite of poetic intellects and every day readers for decades. His triumphs and defeats are immortalized in his writings and his great accomplishment will be seen in them for as long as his poems endure. Works Cited Arp, Thomas and Greg Johnson. Literature. New York: Perrine’s Literature, 2002. Braithwaite, William Stanley. â€Å"A Visit in Fanconia.† The Boston Post . 14 Feb. 1916. 25 March 2003 . Brunner, Edward and Nelson Cary. â€Å"On Stopping by Woods on a Snowy Evening.† Online posting. 2000. Jeffery Meyers, Karen L. Kilcup. 26 March 2003 . Faggen, Robert. The Cambridge Companion to Robert Frost. United Kingdom: Cambridge University Press, 2001. Jost, Walter. â€Å"Lessons in the Conversation That We Are: Robert Frost\\\\\\\\\\\\\\'s \\\\\\\\\\\\\\"Death of the Hired Man.† College English. 58.4 (1996): 399. Pritchard, William H. Frost: A Literary Life Reconsidered. New York: Oxford University Press, 1984. â€Å"Robert Frost† The Acedameic American Encyclopedia. 14th ed. 1994. Sergeant, Elizabeth. Robert Frost: The Trial by Existence. New York: Holt, Rinehart and Wagner, Linda W. Robert Frost: The Critical Reception. Michigan: Burt Franklin &Co., Inc., 1977. Winston, 1960.

Adolf Hitler Caused World War II Essay

As I’m sure most people know Adolf Hitler was the leader of the Germans from August 2 1934 to April 30 1945, but do you know that as Fuhrer of Germany he was the driving force behind the start of WWII. During his reign he tried to bring Germany back to the powerful country it had been before the First World War. In this paper I will prove that Hitler’s actions lead to start of WWII, and I plan to prove how his direct disregard of the Treaty of Versailles pushed the world into WWII. I will begin with a little background on Hitler and what led him to become the Fuhrer of Germany. Hitler was a member of the German army during the First World War and, according to (Kershaw, 2008) after being temporarily blinded from a mustard gas bomb he was sent to Pasewalk, it was there that Hitler learned of the German defeat in WWI. After the war Hitler and the German people held a grudge against the United States and Europe for the passing of the Treaty of Versailles, which stated that Germany was the cause of the war. The Treaty also forced the German people to pay for the damage done during the war. This pushed Germany into a depression that left millions of people without work. This was the first of many reasons that Hitler secretly wished to conquer the European countries of Britain and France. In January of 1933 Hitler was named chancellor of Germany and this marked the beginning of his reign over a country that was in hardship. Hitler began his reign by urging President Hindenburg to pass the Reichstag Fire Decree, which would suspend basic rights and allow detention without a trial. Then after the election on March 6, 1933 Hitler brought the Enabling Act to a vote, and by using the Reichstag Fire Decree was able to garner the two thirds majority vote needed to pass the bill which then gave Hitler full legislative power. By doing this Hitler showed that he would do anything to assume the role of leader. This was just another step that was unknowingly leading Germany to war. Then in 1934 according to (Kershaw, 2008) Hitler executed the â€Å"Night of the Long Knives† which was the capture and killing of the entire SA leadership. Then a month later President Hindenburg died, which made Hitler the head of state. This allowed him to control all aspects of Germany, and also allowed him to start rebuilding the military forces that had been ordered to disband with the passing of the Treaty of Versailles. This was probably the biggest step thus far that would send Germany to war yet again. Along with that he had personally taken over as leader of the military when Werner von Blomberg had openly told Hitler that he disagreed with him about having the military ready to go to war as soon as 1938. (Shire, 1960) Over the next few months he had stripped 16 generals and had 44 more transferred because they were believed to not be sufficiently pro-Nazi. On February 3, 1933 during a meeting with German military leaders Hitler said his foreign policy was the conquest of Eastern Europe (Weinberg, 1970), also in 1933 Germany withdrew from the League of Nations, which should have been a warning sign that they were planning something big. This along with the increase of the Wehrmacht (German Army) to 600,000 should have thrown up some red flags to Britain and France that Hitler was up to no go. This was another of Hitler’s direct violations of the Versailles Treaty, yet no one stopped him, instead they let him continue untouched. Then in March of 1936 Germany reoccupied the Rhineland. They also declared an Axis with Italy in 1936. Then in 1937 Germany signed the Anti-Comintern Pact with Japan, yet another red flag. If not for the wounds of WWI still fresh in the hearts and minds of the British and American people I think we might have been able to avert the Second World War. As Hitler continued to grow the military of Germany, and expand their borders back to pre WWI he was slowly pushing the west into action. Hitler did not believe that his army could be defeated and he continued his expansion by annexing Austria in 1938. After that his next goal was to take over Czechoslovakia, but he was met with some force over this one. Czech had signed a treaty with Russia, and Britain and France both said they would defend Czech from the German forces. This angered Hitler, but he knew he could not overwhelm the forces of four different countries, so instead they all met and signed the Munich Pact(library.thinkquest.org/) which allowed Germany to take 50% of Czechoslovakia and leave the other hale untouched. While Hitler was reluctant he agreed, and then after signing the pact he turned around and annexed the rest of Czech. Hitler knew that he was taking a chance by annexing Czechoslovakia, but he believed that if he could take control of Czech he could use their land as a frontline to attack Russia, because he believed that Communism was wrong, and the only way to stop them was by invading and making them part of Germany. Basically Hitler believed that he could take over the entire continent and force them into Nazism. This was a cause for much concern, but it wasn’t until 1939 when Hitler invaded Poland that the declaration of war was made official. In conclusion I believe that all of the actions Hitler took from the start of his reign as chancellor up through his being appointed Fuhrer forced the western European countries to declare war upon Germany and their allies. I believe that if Hitler did not have dreams of world domination and riding the world of all Jews that maybe Germany might have avoided the Second World War, but as we all now know that is not the case. Instead Hitler thought that he had built an unstoppable army, and if not for Japan bombing Pearl Harbor Germany might have even won the war. References 1. Hitler, Adolf (1999) [1925]. Mein Kampf. Trans. Ralph Manheim. Boston: Houghton Mifflin. 2. Kershaw, Ian (2008). Hitler: A Biography. New York: W. W. Norton & Company. 3. Shirer, William L. (1960). The Rise and Fall of the Third Reich. New York: Simon & Schuster 4. Weinberg, Gerhard (1970). The Foreign Policy of Hitler’s Germany Diplomatic Revolution in Europe 1933–1936. Chicago, Illinois: University of Chicago Press. 5. http://library.thinkquest.org/CRO212881/annex.html 6. http://www2.sunysuffolk.edu/westn/nazi.html 7. http://www.history.ucsb.edu/faculty/marcuse/projects/hitler/hitler.htm 8. http://www.bbc.co.uk/history/people/adolf_hitler

Why Did the Japanese Take over Manchuria?

There are a few reasons why the Japanese chose to take over Manchuria. One reason is that the Japanese had owed a rail line and had claimed that the Chinese had sabotaged the railway; this was called the Mukden incident. The Japanese then sent in their own troops to Manchuria and claimed that they had acted in self defence and were just resolving that issue.Another reason is that the Japanese had suffered from the great depression and was seeking a way to overcome the depression by expanding its empire, the Japanese was at the time being run by the military and therefore was building up its army and therefore the Japanese invaded Manchuria to show how powerful their military was.Finally, Japan felt they needed to take over Manchuria was because Manchuria had much raw materials and by making Manchuria part of Japan they would have an unlimited supply of resources that there country was in need of and they will be able to expand their economy and therefore Japan wouldn’t be in s uch an economical crisis. The League of Nations had responded by sending over some officers to asses which country was the aggressor although it was thought from beginning that Japan was the aggressive country.The league took a long time to respond and we see that the league wasn’t as powerful as before, as when they did impose economical sanctions Japan had not listened. Japan carried on with their invasion and the League was powerless to stop them as they had no army to stop them with. Another reason the League didn’t stop them was as they were a powerful country and we see that the league only sorted out successful disputes when dealing with countries that didn’t have much power.As well as that, Britain and France were also suffering from the great depression and focused on restoring their countries problems rather than sorting out disputes. Japan was also far away from Europe so the league didn’t feel as responsible to deal with the affairs that were not in Europe. One main reason the league was unsuccessful was because the Japanese had left the League of Nations when the League instructed them to leave and the League was then left powerless against them.The Leagues response indicated that they were weak in forcing a strong country to listen to them and as well the League was falling apart as all the major countries involved in the League were more interested to restore their country after the great depression than actually invest in the League and force its sanctions. The League was also powerless as when they had imposed economical sanctions it didn’t really destroy the country’s economy as Russia and the USA were not part of the league and as they were powerful countries their not being part of the League reflected on the Leagues ability to enforce these sanctions.

Climate Change Mitigation

Climate change mitigation is the action to reduce the intensity of radiative forcing in order to reduce the effects of global warming (IPCC, 2006). Climate change mitigation can be done through several means such as developing alternative energy which includes renewable and nuclear energy, decreasing the carbon intensity of fossil fuel through carbon capture and sequestering, reforestation and also simply by conserving energy.Based on the cost-benefit analysis of each methods, I believe that the effectiveness and practically of each methods can be ranked, in decreasing order, as such – (1) Reducing energy use by conservation (2) Developing renewable energy (3) Carbon capture and sequestering (4) Building more nuclear power plant and lastly (5) Reforestation. The most cost effective and practical way to mitigate climate change is through conservation of energy. Energy conservation encompasses using less energy, for example through behavioural change and using energy efficient i nnovations and designs.Energy conservation focuses on reducing our dependence on fossil fuels thus lowering the amount of carbon emissions generated by human activities. Unlike the other mitigation methods, energy conservation usually does not require huge investment cost and in the long run can also bring about cost savings to both the individuals and organisations. For instance, by switching from using CFLs to LED lights, one can experience a 100% annual cost savings as the annual operating cost of CFLs is twice that of the annual operating cost of LED lights (Design Recycle Inc, 2011).Energy conservation is also the most practical way for us to fight against climate change because it enables us to reduce our resource inputs to the economy, thus, it ensures that the non-renewable resources available will be able to support human activities for a longer period of time. Despite being the most cost-effective and practical way for climate change mitigation, it is definitely not an eas y task to effect energy conservation programs. Strict government regulations will have to be enforced to ensure that every organisation comply with ‘green standards’.Educational programs and price signals (high electricity cost) will have to be in place to bring about a behavioural change amongst every individual for successful energy conservation. Developing renewable energy ranks next after energy conservation in terms of its effectiveness and practicality. In 2006, about 19% of the global electricity is generated from renewable sources such as hydropower, wind and solar-generated energy (REN21, 2006). This indicates the effectiveness in developing renewable energy as it is able to contribute a reasonable amount of electricity to supplement human activities.Furthermore, the development of renewable energy as an alternative form of energy can help to reduce our dependence on fossil fuel, hence, reducing carbon emissions in the long run. However, developing renewable en ergy pales in terms practically as it often requires huge investment cost yet the amount of energy that can be generated is often variable and less efficient as compared to combusting fossil fuels. For instance, installation of a highly efficient solar cell can cost more than $1000, and some households may need more than one solar cell.This makes the initial installation of solar panels very costly and solar panels are only able to generate electricity during daylight hours. This means for around half of each day, solar panels are not producing energy for your home (Clean Energy Ideas, 2007). Hence, it may not be very practical to focus on developing renewable energy so as to mitigate climate change. However, it is definitely important to continue developing and finding new ways to improve on the current renewable energy technology so that renewable energy can be more affordable and reliable in the near future.Although carbon capture and sequestering (CCS) do not help to reduce our dependence on fossil fuel, it is however still effective in reducing climate change. It is estimated that CCS could contribute between 10% and 55% of the cumulative worldwide carbon-mitigation effort over the next 90 years (Robinson, 2010). Though it requires up to 40% more energy to run a CCS coal power plant than a regular coal plant, CCS could potentially capture about 90% of all the carbon emitted by the plant.As of late 2011, the total Carbon Dioxide storage capacity of all 14 projects in operation or under construction is broadly equivalent to preventing the emissions from more than six million cars from entering the atmosphere each year (Global CCS Institute, 2011). This indicates the effectiveness of CCS in reducing the impact of human activities on the environment as large amounts of our outputs can be captured and stored safely to prevent emission back to the atmosphere.However, unlike the first two options of energy conservation and developing renewable energy, CCS may no t be effective in the long run as it does not reduce our dependence on burning fossil fuel. Due to the huge investment costs involved in building CCS operations, less developed countries may not be able to afford such technologies. Therefore, it will be a more practical option for developed countries to adopt so as to reduce their carbon emissions contributed by industrial activities.Despite the effectiveness of nuclear power plants in generating energy for human activities, it is not a very practical option to build more nuclear power plants due to safety concerns. The fact that nuclear power plants currently supply around 15% of the world’s electricity illustrates the effectiveness of the project. In countries like France where 75% of their electricity is derived from nuclear power plants (World Nuclear Association, 2013), constant development and improvement of nuclear power plants is inevitable.However, developing more nuclear power plants may not a practical way to help mitigate climate change despite its ability to help reduce our dependence on burning fossil fuels. First, developing nuclear power plants requires high investment which includes the construction cost, operation cost, and also the cost of plant decommissioning and nuclear waste storage cost. Second, nuclear power plants are susceptible to natural disasters, military attacks and operational error.For example, the tsunami in Fukushima Japan has led to the meltdown of the reactors which caused chemical explosions to occur, releasing radioactive materials into the environment (CBS News, 2011). Nuclear power plants have also become a potential target for military attacks as illustrated by the frequent bombings of nuclear power plants in the Middle East region (Sovacool, 2011). Such nuclear accidents can have a long term effect on the organisms living in vicinity of the nuclear power plants. As such, taking into account the probability of occurrence of such accidents, it is not practical f or countries to develop more nuclear power plants.Reforestation ranks last in terms of effectiveness and practically. Although reforestation facilitates biosequestration of atmospheric carbon dioxide and rebuilds habitat for organisms at the same time, it is however, impractical for reforestation to be carried out in large scale. First, as many countries move towards urbanization, it is unlikely that sufficient space will be available for reforestation to be conducted at a scale that can bring about a tangible reduction in atmospheric carbon dioxide. Second, reforestation requires long term investment as it takes time for the plants and trees to grow.At the rate at which human activities generates carbon emissions, reforestation will be ineffective in capturing carbon dioxide at a comparable rate that can decrease the level of atmospheric carbon dioxide. Instead of reforestation, avoiding deforestation will be a more feasible way and effective way to mitigate climate change. In conc lusion, to effectively mitigate climate change, proposals need to look at either reducing our carbon emissions by decreasing our dependence on burning fossil fuel or clearing up the carbon emissions which we have emitted to the atmosphere.In the long run, proposals that can reduce our dependence on burning fossil fuel will be a more effective method as it reduces the amount of carbon emissions to the atmosphere, hence, energy conservation and developing renewable energy is ranked as the top two means to mitigate climate changes. Although carbon capture does not reduce our dependence on fossil fuel, it nevertheless is an effective way in the short run, for us to store carbon emissions before we can develop cheaper ways to harness renewable energy and before we can successful implement energy conservation programs.Due to the safety concerns related to developing nuclear power plants, such developments need to be exercise with caution. Countries should also look at imposing laws to avo id deforestation rather than carrying out reforestation projects that may not be as effective and practical in mitigating climate changes. Works Cited CBS News. (2011, May 14). Worker dies at damaged Fukushima nuclear plant. Retrieved March 20, 2013, from CBS News: http://www. cbsnews. com/stories/2011/05/14/501364/main20062987. shtml Clean Energy Ideas. (2007). Pros and Cons of Solar Energy. Retrieved March 19, 2013, from Clean Energy Ideas: http://www. lean-energy-ideas. com/articles/pros_and_cons_of_solar_energy. html Design Recycle Inc. (2011). Comparison Chart. Retrieved March 13, 2013, from Design Recycle Inc: http://www. designrecycleinc. com/led%20comp%20chart. html Global CCS Institute. (2011). The Global Status of CCS: 2011. Canberra, Australia: Global CCS Institute. IPCC. (2006). Glossary. Retrieved March 13, 2013, from Intergovernmental Panel on Climate Change: http://www. ipcc. ch/pdf/glossary/ar4-wg3. pdf REN21. (2006). Changing Climates, The role of renewable energy i n carbon-constrained world. REN21. Robinson, S. (2010, January 22). Cutting Carbon: Should We Capture and Store

Marketing Caselet Essay

Chapter 1: Marketing an Introduction Inquirer is the leading broadsheet in the Philippines. In 2001, it launched Libre, a free tabloid distributed in the MRT-LRT area. It was an unprecedented move of a major daily giving away their newspaper on weekdays and recovering cost solely from advertising revenue. Visit the MRT-LRT site and discuss and explain your answers to the following: a. What was the underserved and unserved market Inquirer was trying to tap? b. How strategic is the underserved and unserved market to them? c. What are the other key activity changes of the Libre system vs. the traditional Inquirer system? Chapter 2: Market Segmentation Victoria Court Drive-in Hotel and Restaurant is a chain of full-service motels catering mostly to the upper income market segment. The traditional market for drive-in-hotels and motels are lovers who avail of one out of the many specially designed â€Å"theme† rooms (Japanese room, jungle room, oval office room, game room etc.) for three hours (now called wash-up time). In the early 1990’s, Victoria Court embarked on an aggressive campaign to attract two additional segments of the market: the husband and wife market and the party market. Their mission was to slowly transform their image by communicating to the public that their drive-in-hotels could be used predominantly for legitimate purposes such as for resting, or for group social occasions. They have also acquired Hotel La Corona affiliated with the Best Western international hotel group. a. Identify the needs and wants of each of the three market segments targeted by Victoria Court? b. Who are their main competitors for each market segment? c. Given the traditional image of motel, do you agree with the segmentation strategy utilized by the Victoria Court group? Why or why not? Chapter 3: Marketing Mix: The 4Ps of Marketing gohotels.ph, a property of Robinson’s Land, began test marketing its value hotel in May 2010 at its building along Edsa beside Robinson’s Pioneer  Street. It has about 200 rooms in the Edsa site but has chosen to have 60 to 100 rooms in each of their subsequent sites in the provincial areas. Its pricing is unique because it utilizes the revenue management model of the airline industry where prices would vary depending on demand, in this case, occupancy numbers. Thus, a 16 to 22 square meter room can command a price as low as P388 plus value added tax (VAT), or as high as P3000 plus VAT, averaging about P1,550 plus Vat per room boasts of a comfortable bed with two types of pillows (hypoallergenic and chiropractic), a clean private bathroom with rain shower, free wifi, LCD TV, convenient location with safe surroundings secured by CCTV and safety cabinet. On its first month of its test market and despite using mostly viral marketing and press write ups to create awarenes s, it experienced an occupancy rate higher than most hotels – 60 to 80% on most days with two of those days fully booked, thus creating an innovative business model in the hotel industry with new basis of competition. a. Who would be the target market attracted to the offer of gohotels.ph? b. Identify the marketing mix of gohotels.ph and compare it with other value hotels. What are their strengths and weaknesses? c. How could gohotels.ph offer an amazingly low price as low as P388 plus VAT per room night? Chapter 4: Product Strategy: Product In the fast food industry, one growth opportunity in the past was the introduction of the breakfast category. Fast food companies like Jollibee and McDonald’s would have a different menu for breakfast and lunch to â€Å"customize† its meal solution, during these two different meal times. However, lunch and dinner menu remains the same. a. Do consumers have the same or different dine-in behavior during lunch and dinner? b. If not the same, identify the difference. c. What would you recommend to the fast food companies in order to improve their dinner sales and seat capacity usage? Chapter 4: Product Strategy: Branding Starbucks is a popular hangout for Gen X and Yuppies. Despite selling coffee  and other baked products at higher prices than regular food stores, they were able to generate awareness and patronage thru word of mouth and publicity instead of relying on media advertising. In 2010, Starbucks in the USA tested then â€Å"Roy’s Street Coffee and Tea by Starbucks Corporation†, an innovative neighborhood coffee house that sells coffee, wine and beer, together with organic pastries, gourmet cheese and meat plates. This was an attempt to recapture the upscale market which they lost when it went mainstream with cheaper lattes and frappuccinos that are now by Starbucks is the 15th Avenue Coffee and Tea. Both stores are located in Seattle which is the headquarters of Starbucks. a. Where do you think Starbucks Corporation got the insight to offer these products under two newly branded stores and not in their regular Starbucks? b. If the â€Å"Roy’s Street† and â€Å"15th Avenue† coffee shops succeed, what is the implication to the Starbucks brand and its over 16,000 stores worldwide, including the Philippines? Chapter 4: Product Strategy: Managing Product Lines During the 2010 annual stockholders meeting of San Miguel Brewery, it was reported that while the per capital consumption of beer in Luzon is 40 liters per year, it is only liters annually in the Visayas and Mindanao region. San Miguel Brewery, already with about 96% market shares of the total beer industry as of 2010, wanted to expand annual sales from 1.5 billion liters to 2 billion liters by encouraging higher consumption in the Visayas and Mindanao are its various beer brands. a. Investigate why Visayas and Mindanao consumption of beer is lagging far behind its Luzon counterpart. b. How can San Miguel Brewery use its various beer products to encourage higher consumption among underserved and unserved market in the Visayas and Mindanao area? c. How can San Miguel Brewery use its potential synergy with all its sister companies to increase beer demand in the Visayas and Mindanao area? Chapter 4: Product Strategy: Green Marketing Although having no nutritional value, Shark’s fin soup is a popular and much  sought-after dish served in many Chinese restaurants. Shark’s fin dumplings are an equally popular dimsum item. Hong Kong, Taiwan and Singapore are the top three countries that trade shark fins and are the suppliers for Philippine Chinese restaurants. Each fin weighs about 100kg. coming from sharks that are about 50 to 60 meters long. Some fishermen would capture sharks, slice their fins off and toss them back to sea to die so they can save space on their boat. More countries are banning the fishing and trading of shark’s fin. However, unless the trade of shark fin is totally stopped, sharks may become extinct, thus creating an imbalance in the ecosystem. To preserve sharks, one way is to encourage government to ban its trade. Another is to encourage restaurants not to serve them, and lastly, to campaign for customers not to consume them. All three options while challenging to do is not impossible if the readers of this book can do something individually or collectively about it. The essence of learning is not in knowing but in doing what needs to be done based on what we know. Devise and implement a campaign that will ensure the slow down if not absolutely stop shark’s fin trade and consumption in the Philippines.